About Ftoosh

Smart work. Clearly done.

⁨ذكي بالفكرة. واضح بالتنفيذ.⁩

Ftoosh is a creative technology and AI studio based in Abu Dhabi. We design and build websites, software and AI tools for businesses that want technology to make their work simpler, not more complicated.

The six dots of ⁨ف ت ش⁩
Why “Ftoosh”

Named after a salad. On purpose.

Fattoush is simple, fresh and made of very different ingredients that work better together. That’s how we see good technology: design, software and AI mixed in the right amounts for your business.

Our logo, the Nuqta, is made of the six dots in the Arabic letters of our name, ف ت ش. A small reminder that we start from the details.

What we believe

Four rules we work by.

01

Clear beats clever

If you can’t explain it simply, it isn’t ready. That goes for our designs, our code and our proposals.

02

AI only where it helps

We use AI to save real time or money, never just to sound modern.

03

Arabic is not a translation

We design for Arabic and English from the first sketch, with proper right-to-left layouts.

04

Honest about status

We say what’s live, what’s a pilot and what’s an idea. No made-up numbers.

The studio

Founder-led. Hands-on from start to finish.

Ftoosh is run by its founder, who works on every project directly. When a project needs extra hands, such as illustration, photography or specialist engineering, we bring in trusted specialists and tell you who is doing what.

Abu Dhabi, UAELicensed in Abu DhabiTrusted specialists when neededEnglish · العربية
Yousef QatananiFounder

Entrepreneur and creative strategist with 17+ years of experience driving innovation and digital transformation. Turning bold ideas into intelligent, AI-powered solutions that empower businesses.

Start a project

Have an idea? Let’s make it work.

A short call, then a clear proposal with scope and price.