Tell us the challenge. We’ll help shape the solution.
Design, software and artificial intelligence working together, from the first conversation to a real digital product.
احكيلنا عن التحدّي. وخلّينا نطوّر الحل.
Six things we design and build.
AI Development & Automation
Assistants, chatbots and workflows that answer customers and take repetitive work off your team.
Explore →Custom Software & Business Systems
Dashboards, portals and internal tools built around the way your business runs.
Explore →Website Design & Development
Fast, bilingual websites that explain what you do and bring in real enquiries.
Explore →Branding & Digital Design
Names, logos and brand systems that look right in Arabic and English.
Explore →5 users
Product Design & MVPs
Turn an idea into a working first version you can test with real users.
Explore →Interactive & Connected Systems
Screens, kiosks, QR and connected devices that link your physical space to your software.
Explore →See a solution take shape in a minute.
Quick mode: pick a business and a problem. Or describe it in your own words and the Architect asks a few questions, then drafts a recommended approach with its assumptions.
This is an example to show the idea. Every project starts with a conversation about your business.
A booking assistant on your website and WhatsApp
An assistant that takes bookings and answers common questions in Arabic and English, and passes anything unusual to your staff.
- 01Connect it to your booking calendar and menu
- 02Train it on your opening hours, policies and FAQs
- 03Hand over to a person when a guest needs one
Built around your business, not just the technology.
Hospitality & Restaurants
Booking and ordering assistants, menus that update themselves, guest feedback and kitchen dashboards.
Explore hospitality →SMEs & Business Operations
Replace spreadsheets and manual steps with simple systems your team will use.
Startups & SaaS
From idea to MVP: product design, build and launch, with room to scale.
Corporate & Financial Services
Secure portals, internal AI assistants and document workflows, designed with compliance in mind.
Ideas brought to life.
Our own products and early projects. Each one is labelled with where it really is today.
Estaaj House
A bilingual website and booking system for a restaurant, coffee and craft house in Dabouq, Amman: table and workshop bookings, delivery, pick-up and table ordering, and a menu the staff update themselves.
flowell
Our own health and day-planning app for iPhone and Android. Routine, prayer times, water, medicines, sleep, meals and workouts in one plan, with an AI coach, in Arabic and English.
The Crush
Brand identity and design for a cloud kitchen, starting with the logo: a burger hidden in the U, and the line “Your new obsession”.
FluenceHire
Our own platform for hiring influencers. AI drafts the campaign brief, suggests creators who fit and checks their content against the brief, in Arabic and English.
Assistants, workflows and software, working together.
Real interfaces from our own products. Numbers inside them are sample data.
Six clear steps, no surprises.
- ListenWe learn your business, your customers and what success looks like.
- ExploreWe look at options and agree on the right scope and budget.
- DesignYou see the screens and the flow before anything is built.
- DevelopWe build in short rounds and show progress as we go.
- TestReal users, real devices, both languages.
- ImproveAfter launch we measure what works and keep making it better.
Straight answers to common questions.
Each answer is written to stand on its own, for people and for search.
Ask your own questionWhat can an AI assistant do for a restaurant?
An AI assistant can answer questions about opening hours, menus and reservations, collect booking details, and help staff with approved operating information. If it is connected to your booking or ordering system, it can also create or update bookings. What it can actually do depends on your systems, the data you approve and the project scope.
How much does an AI assistant cost in the UAE?
Cost depends on three things: how many channels it runs on (website, WhatsApp, Instagram), which systems it connects to, and how much content it has to learn. Running costs depend on usage. We give a fixed-scope price after a short discovery call.
Can you build an Arabic AI chatbot?
Yes. We design assistants for Modern Standard Arabic and conversational Gulf and Levantine Arabic, including messages that mix Arabic and English. We test with native speakers before launch.
Should I choose custom software or an existing CRM?
If a standard tool fits your process with small changes, use it. Custom software makes sense when your workflow is a real advantage, or when you are paying for several tools that don’t talk to each other. We’ll tell you which applies.
How long does a website or MVP take?
Timing depends on scope, so it is confirmed after a short discovery call, never promised up front. An MVP is planned in phases so you can test the core idea early.
Two ways to start. Same people behind both.
Prefer a form or a call?
Send the basics and we reply within one working day.